Full Stack / Software Architecture
/ UX-UI & IT Leadership
Keeping innovation, usability, and performance at the core.
Download CV4+ years of experience in design, development, and leadership
Year Innovating
In Tech & Design
Projects
Empowering Businesses
Satisfied
Happy Clients
Certified Professional
with Global Impact
What I Bring to Your Projects
With a strong foundation in technology, design and leadership, I deliver customized solutions that elevate brands and improve user experiences.Where Creativity Meets Functionality
Reno Capital - CTO & UX Manager
As CTO and UX Manager, I established and led the IT department at Reno Capital, spearheading the development of a robust e-commerce platform and an internal ERP system to streamline operations across multiple departments.
- Project Info
Client
Reno Capital S.A. de C.V.
Completion Time
2 year
Technologies
AWS, Design Thinking, Atomic Desig, Figma, (UCD), APIs, Git/GitHub, Scrum, Analytics, Hotjar, Jira, Leadership, Team Mentorship, Prototyping, Workflow.
Redesign and Optimization of LALEO's E-commerce System
Led the complete redesign and optimization of LALEO’s e-commerce platform and ERP system. Integrated advanced UX/UI methodologies to enhance user experience and streamline internal workflows, ensuring scalable and efficient solutions for the entire company.
- Project Info
Client
LALEO - J.P. Oklever Edition Books
Completion Time
2 years
Technologies
Figma, DesignThnking, UCD, Scrum, AtomicDesign, Miro, HotJar, Google Analytics, Mobile First, Interactive Prototypes
Leonora - Clinical Case Management System with AI
Led the design and development of a platform enabling students and medical professionals to create and manage clinical cases using AI. Designed an intuitive admin panel for moderating cases and comments, while ensuring a seamless user experience through deep UX research and collaborative teamwork.
- Project Info
Client
LALEO - J.P. Oklever Edition Books
Completion Time
6 months
Technologies
Usability Testing, Personas, User Personas, Journey Mapping, Card Sorting, Figma, Atomic Design, Prototypes, OpenAI
Custom Printing Solutions Website
I designed and developed the OnPointCR website, a platform specializing in personalized printing about-me for promotional items. The site showcases various about-me, including merchandise customization, corporate gifts, and event-exclusive products. It also details the printing techniques employed, such as screen printing, pad printing, laser engraving, DTF textile/UV printing, and embroidery.
- Project Info
Client
OnOpointCR S.A. de C.V.
Completion Time
4 months
Technologies
HTML5, CSS3, JS, Figma, UI/UX design
What I’ve Accomplished
A collection of certifications that showcase my commitment to continuous learning and expertise in technology, design, and leadership.My Professional Journey
Focused on growth, innovation, and creating meaningful results.
Education
2018-2019
CISCO CCNA 200-125
Capa8 CDMX
2017-2022
Bachelor's Degree in Computer Engineering
National Autonomous University of Mexico (UNAM)
2015 - 2017
Technical Degree in Computer Science
CCH Azcapotzalco, UNAM
2012-2013
Certification in Graphic Design
Coursera
Experience
February 2025 - Present
Promass Group
UX Coordinator
October 2024 - Present
DevModeMerch S.A.P.I. de C.V.
Founder
June 2023 - September 2024
Reno Capital S.A. de C.V.
Chief Technology Officer (CTO) & UX Manager
August 2021 - June 2023
LALEO - J.P. Oklever Edition Books
UX/UI Team Leader
February 2019 - November 2021
Ministerios La Hermosa
Multimedia/Dev Team Leader
JavaScript . NextJS . Tailnwind
Core Skills & Tools
A combination of creativity and technical expertise.
%
Figma
%
Sketch
%
Adobe
%
JIRA
%
Git
%
Analytics
%
AWS
My Skills
UX/UI Design
- Figma, Adobe XD, Sketch, Framer, Prototyping Tools, Journey Mapping
- Interviews, Prototyping, Wireframing, User Flows, Personas, Usability Testing
- AtomicDesign, DesignThinking, UCD, A/B Testing
IT & Development:
- HTML5, CSS3, JavaScript (ES6+), TypeScript, React.js, Next.js, AWS, Netlify
- Git, GitHub, Responsive Design, CI/CD, Google Cloud Platform
- Scrum/Kanban
Leadership:
- Jira, Trello, Asana, Miro, Notion, Slack
- OKRs, KPIs, Building rapport, SMART goals
- 360 Feedback Surveys, Pulse Surveys, Team Building
Automation & Technology
- ERP Systems, Google Analytics, Hotjar, Google Tag
- Identifying and Automating Manual Processes, Integration of Complex Systems
- Process Mapping, Iterative Development, End-to-End Project Management
Others:
Premiere Pro, After Effects, Photoshop, Illustrator, Storytelling
In addition, I have expertise in integrating design with development, ensuring seamless collaboration between creative and technical teams.
Driving Innovation Through Collaboration
Trusted by businesses and professionals to deliver outstanding design and technology experiences.
A Legacy of Collaboration
Testimonials and comments from professionals, my team and partners.
“Working with William was an absolute pleasure. His attention to detail and user-focused design approach significantly improved our product's usability”
John Doe - Head of Legal and Compliance, Tech Innovators
“Working with William was an absolute pleasure. His attention to detail and user-focused design approach significantly improved our product's usability”
John Doe - Head of Legal and Compliance, Tech Innovators
“Working with William was an absolute pleasure. His attention to detail and user-focused design approach significantly improved our product's usability”
John Doe - Head of Legal and Compliance, Tech Innovators
“Working with William was an absolute pleasure. His attention to detail and user-focused design approach significantly improved our product's usability”
John Doe - Head of Legal and Compliance, Tech Innovators
“Working with William was an absolute pleasure. His attention to detail and user-focused design approach significantly improved our product's usability”
John Doe - Head of Legal and Compliance, Tech Innovators
“Working with William was an absolute pleasure. His attention to detail and user-focused design approach significantly improved our product's usability”
John Doe - Head of Legal and Compliance, Tech Innovators
Recent blog
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Let’s Connect
Looking for a creative partner or expert in technology and design?Don’t hesitate to reach out.